Stock market trading is one of the most common forms of investment. A trader can buy or sell large amounts of stock within a short time frame. A trader makes money by predicting whether the stocks will go up or down in value, thus having an advantage over other traders who are uncertain on which direction the company’s stock will move in.


To predict whether a stock will go up or down in value, you need to understand three main things: when it’s an excellent time to buy and hold onto shares, when it’s an excellent time to sell shares for a profit and when it’s not worth buying or selling at all.

When should you buy it?

You should only purchase shares if the company’s future is profitable. They perform well, following their business plan and meeting shareholders’ expectations. If any of these factors aren’t met, selling off some shares might be a good time.


Purchasing stock also depends on how soon you need access to your money (if you want it now or not). You can quickly make money by trading stocks; however, this will result in more losses if you require your money for an emergency fund or retirement savings.

When should you sell?

Deciding when to sell is pretty straightforward: if the stock price has increased substantially since purchase (10% or more), then you should think about cashing in some profits! When deciding whether you should buy or sell, you should also consider the time frame of the investment.


For example, if you plan on holding onto your stock for a year or more, then it’s probably worth putting in some money now. If it is only going to be held onto for one month, it might be better to wait until later.

Tips to help you determine the right time to buy and sell stocks

Here are some tips on when is the right time to buy and sell stocks in the UK:


Find your reason for investing

Before acting on any stock market decision, make sure to sit down and think about what you want from your investments. The three main reasons to invest in shares: capital growth (where you’re hoping for an increase in share price), income (which means dividends) or both. Remember that you don’t have to pick just one of these – plenty of investors do well from a combination.

Find your strategy

Just as there are different reasons for investing, investors also use different strategies. For instance, some buy-and-hold investors only sell stocks when they need the money or when a company has stopped performing or acquired by another firm. Other investors prefer to invest in companies with solid dividend yields and keep hold of said shares until income covers their costs.

Be aware of news events

When buying stocks, it is crucial to keep an eye on news events and make informed decisions. Being aware of information like earnings reports, changes in management or new product releases can help you determine whether it is a good time or not to invest in particular stocks.


Set up some rules for yourself so that you will sell your investment before it becomes damaging if certain conditions happen. It can take some time but gives you peace of mind and potentially allows capital growth over the long term.


Understanding the market will help you predict its behaviour, but not always with 100% accuracy. It would help if you also considered how long you are willing to invest, as this has a dramatic impact on potential returns. These things will influence the right time to buy and sell stocks in the UK. Beginners are advised to trade on a demo account offered by Saxo markets and practise different trading strategies before investing their money.