How Outsourcing Can Help You Build a Better Startup : The revenue of the global outsourcing services industry continues to increase year on year from US$45.6 billion in 2000 to 99.1 billion in 2012. – Statista.com
When two college friends founded Macphun in 2008 and went on to release their very popular first Cartoonatic app – they could never have anticipated the success (and workflow improvements) they would face. Founder Paul Muzok Macphun, is responsible for creating a software development company that specializes in providing user-friendly SaaS software to photographers of all skill levels, worldwide.
After rave reviews on their debut app, they have continued to produce photo editing apps that consistently top the App Store charts.
While their app received great acclaim and they grew to over 22 million customers worldwide, they are still trying to streamline some of their critical business processes as much as they can. Kevin, VP of Macphun told us he is considering outsourcing so they can support their customers professionally and free up internal employees who previously worked with customer support to help Macphun grow and be more productive.
“We do respond to customer inquiries via email and phone, but again we need a workforce within the company that we can use in other ways.” -Kevin La Rue, Macphun.
Now this is just one small niche of outsourcing, but each sub-category all serves the same purpose, which brings us to the heart of this guide.
HOW CAN OUTSOURCING HELP YOU GROW? (and what you need to know)
So if you’ve come this far and still don’t know what outsourcing really is… here’s a quick, direct definition from Merrill Matthews from Forbes.
Outsourcing is when a company contracts with an outside person or company to provide some product or service, such as bookkeeping, payroll processing, … Read more