Outsourcing

How Outsourcing Can Help You Build a Better Startup

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How Outsourcing Can Help You Build a Better Startup : The revenue of the global outsourcing services industry continues to increase year on year from US$45.6 billion in 2000 to 99.1 billion in 2012. – Statista.com

When two college friends founded Macphun in 2008 and went on to release their very popular first Cartoonatic app – they could never have anticipated the success (and workflow improvements) they would face. Founder Paul Muzok Macphun, is responsible for creating a software development company that specializes in providing user-friendly SaaS software to photographers of all skill levels, worldwide.

After rave reviews on their debut app, they have continued to produce photo editing apps that consistently top the App Store charts.

While their app received great acclaim and they grew to over 22 million customers worldwide, they are still trying to streamline some of their critical business processes as much as they can. Kevin, VP of Macphun told us he is considering outsourcing so they can support their customers professionally and free up internal employees who previously worked with customer support to help Macphun grow and be more productive.

“We do respond to customer inquiries via email and phone, but again we need a workforce within the company that we can use in other ways.” -Kevin La Rue, Macphun.

Now this is just one small niche of outsourcing, but each sub-category all serves the same purpose, which brings us to the heart of this guide.

HOW CAN OUTSOURCING HELP YOU GROW? (and what you need to know)

So if you’ve come this far and still don’t know what outsourcing really is… here’s a quick, direct definition from Merrill Matthews from Forbes.

Outsourcing is when a company contracts with an outside person or company to provide some product or service, such as bookkeeping, payroll processing, … Read more

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Business and General

How To Use Article Marketing To Build My Business

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How To Use Article Marketing To Build My Business : Internet Business and Online Business – How I Use Article Marketing To Build My Business

I will tell you in advance that I operate a website specialized in the internet marketing arena. Since I take a custom approach, I believe my tactics will work well in almost any niche market where there is broad interest.

Personally I find it interesting that so many people think that the internet marketing niche is exhausted, that there are too many people in it. I’ve seen a few things in the last few months that lead me to believe that’s not the case.

So how do I use article marketing to build my online business?

1) I write articles aimed at niche buyers of my website. You know, I don’t care how many visitors I get. I just want buyers. So I try to write to buyers, not people watching or just surfers. I want to provide quality information in my articles that will leave people wanting more from me. That way when they click through to my website, they are already a qualified buyer.

2) I currently only use one article directory for all my article submissions. I’ve done extensive testing and have found that like 95% of all my traffic comes from that one site, when I used to post to about 100 different article directories. Another note on that: testing is critical to everything you do. If you don’t test, you are definitely missing out on profit opportunities. You just need to test.

3) I write my articles aggressively. The only reason I write is to get people to click and qualify to like me when they get there. There he is. Forget trying to please everyone – I don’t care … Read more

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